INT 220 Milestone One.docx - INT 220 Business Brief...

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INT 220 Business Brief TemplateCourse ProjectOverviewJR’s Quality Bats is an organization that sells high-quality baseball bats to domestic consumers.The baseball bat sales have stopped growing and the leadership for the organization would like to pursuethe benefits of globalization. I have chosen Canada as the international market for JR’s Quality Bats tobranch into. I have chosen Canada because baseball “is one of the most popular sports in the country.”(Neoprimesport, 2020) The intended audience for this business brief is the leadership for JR’s QualityBats. This business brief is intended to display the benefits and drawbacks of moving into aninternational market.Section One: Drivers for Global EntryGlobal expansion is the perfect way for a company to grow once its domestic growth has stalled.By expanding into an international market, a business can gain new customers, new associates, and

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Term
Fall
Professor
NoProfessor
Tags
Globalization, Business brief

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