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The culmination of the course is a comprehensive well

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Unformatted text preview: nt in ways meaningful to stakeholders and how can this be sustained?” With that in mind, we first focus on strategic analysis of organizations’ internal and external environments, then move to strategy formulation and finally implementation. The culmination of the course is a comprehensive, well- reasoned, empirically- grounded, strategic plan for an existing organization. This is a capstone course, which brings together ideas and skills from a variety of functional areas (such as accounting, decision sciences, finance, marketing, and management) into a coherent whole. This integration will underscore how the functional elements of an organization are interrelated and equally important. By the end of this course, you will be able to: §༊ Assess markets to determine...
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