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Unformatted text preview: become informed on beneﬁts but it might not be enough to create a change
in eating habits.
Tied to traumatic health events. People get "scared straight", person is engaging in destructive
behaviour and some key event (ie. heart attack, stroke) happens that will have a direct threat to their
way of life which causes the person to change attitudes and behaviours to improve overall health. LS 2N03 – Human Nutrition for Life Sciences
D.M. Pincivero, 2013 5 SPORTS SUPPLEMENTS
Global market value, 2009: US$4.6 billion (does not include sports drinks, United States largest
consumer, two-thirds in world)
1) Sports drinks
• Provides carbohydrates and fluid…..enhance exercise performance and recovery.
• In Canada 2009, valued at $423 million When we exercise we lose water and it stays lost unless we
replace it. Sport drinks replace water and the carbohydrates
• Gatorade and Powerade
"sugar water" that we burn. Ingesting carbs during exercise has proved to
be beneﬁcial. 2) Sports food
• Typically found in a bar format
• Nutrient dense and leverages the functional food proposition; that is, it provides health
benefits that go beyond their nutritional value Functional food: selection of food selected for
maximizing health beneﬁts
• Whey and soy are dominant ingredients
• In Canada, 2009, sales at $85.4 million
3) Sports supplements
• Build muscle tissue, increase energy stores/utilization, decrease body fat.
Some raise metabolic rates - ephedrine
• Tablets, powders, ready-to-drink
• Soy protein, whey protein, creatine, L-carnitine and amino acids (does not include sports
• $114 million
Whey protein is much more popular than
soy protein: whey is superior to soy
because of its quality and digestibility.
Creatine: Contributes to energy turnover of
muscle cells during exercise
Carnitine: Dipeptide that enables muscle
cells to break not fatty acids for energy.
Fatty acids = more energy dense than carbs....
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