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Advertising Newspaper Spending Plan Assignment

All of the advertisements will be in color and will

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Unformatted text preview: e to differences in cost, as well as the amount of advertisements that are planned to run, these tables remain separate, representing weekday and Sunday categories. Both tables reveal the total cost of running Mary Kay’s advertisement through each newspaper, along with the specific payments involved with/behind the total amount. All of the advertisements will be in color and will each use 30 column inches. The price of color is included in the cost per inch column of each table. No two total advertisement costs are alike: each of the DMA’s four newspapers contains their own prices...
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