Advertising Newspaper Spending Plan Assignment

Cost is represented in us dollars b ad size represents

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Unformatted text preview: ement cost, per column inch, with the color cost fee included. Cost is represented in U.S. dollars. b AD SIZE represents the size of the newspaper advertisement in column inches. c AD COST represents the cost of a newspaper advertisement covering 30 column inches. Cost is represented in U.S. dollars. d #ADS represents the number of advertisements that will be displayed in a particular newspaper over a five ­week period. e Total represents the sum of the advertisement cost and number of advertisements displayed in a particular newspaper over a five ­week period. Newspaper Spending Plan Discussion Among the immense audience of Mary Kay Cosmetics, the Direct Marketing Area (DMA) on which the corporation is focused is New York, New York. Regarding the target audience of women within a general age rage of 18 ­44 years, this DMA has a population of approximately 3,...
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This document was uploaded on 02/15/2014 for the course CAP 210 at Grand Valley State University.

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