Advertising Newspaper Spending Plan Assignment

This will include a total of five sunday

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Unformatted text preview: 890,780 individuals. Advertisements for Mary Kay Cosmetics will be displayed in four of the DMA’s most circulated newspapers, over the five ­week period between November 17th, 2013 and December 22, 2013. This will include a total of five Sunday advertisements and ten weekday advertisements: weekday advertisements can be further broken down into five advertisements for Tuesdays and Thursdays. Combining both the weekday and Sunday venues, a total of 60 advertisements for Mary Kay Cosmetics will be shown in New York, New York’s most circulated newspapers over the five ­week campaign. The newspapers that will present these advertisements for Mary Kay Cosmetics include The New York Times, The Hour, The Daily Freeman and the New York Post. Table 1 and Table 2 discuss the overall spending plan for these advertisements: du...
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This document was uploaded on 02/15/2014 for the course CAP 210 at Grand Valley State University.

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