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Advertising Objectives Paper

Seeing that the stimulation of a free trail is

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Unformatted text preview: free trails are stimulated, is another way in which this objective is measured. As stated in the text, “the angels sing when the initial purchase rate of a new product or service is high” (O’Guinn, Allen and Semenik, 270). Seeing that the stimulation of a free trail is intended to increase the sales of a particular product, the success is measured before and after the free trail is completed. This could be measured before and after an individual’s free trail, or based off of a collection of results from consumers that tried the product within the same general time period. Companies who succeed based off of their free trails are able to...
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