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Advertising Objectives Paper

The advertising of the freetrail products has specific

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Unformatted text preview: des to choose the brand based of their personal experience in the free trail, the brand succeeds in this objective and increases in their sales. The advertising of the free ­trail products has specific expectations along with it: therefore, with the stimulation of free trail usage, it is important that the consumer’s reaction to the product matches these expectations. Comparing these two elements is the best way to measure this objective. The rate, at which the product is purchased after...
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