Advertising Objectives Paper

When it comes to stimulating trail use of a brands

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Unformatted text preview: off of their interest before and after an advertising effort. When it comes to stimulating trail use of a brand’s product, it is important to maintain interest before and after the free trail of the product being sold is preformed. The goal of stimulating a free trail is to encourage the consumer to try the brand and eventually increase the reliability the consumer has toward the product. With a free trail, the consumer can experience the benefits of the product without having to pay for it. If the consumer deci...
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