Advertising Discussion Paper

The dominant headline spring cyber sales gains

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Unformatted text preview: d retrieve the advertised products through telephone orders. The dominant headline, Spring Cyber Sales gains attention through alliteration and an announcement of sale ­prices. Being that spring is approaching, the mentioning of this season establishes emotion and excites consumers. The headline also selects prospects, as the word “cyber” immediately attracts internet shoppers: being that a large amount of Mary Kay customers purchase their products online, this headline links directly to...
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This document was uploaded on 02/15/2014 for the course CAP 210 at Grand Valley State University.

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