Advertising Discussion Paper

The subheading start off the new season with new mary

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Unformatted text preview: the company’s target audience. The headline is persuasive and maximizing, while fitting into a standard set of five to eight words. The subheading, “Start off the new season with new Mary Kay makeup products,” communicates brief information that isn’t mentioned in the heading. The body copy also follows basic guidelines: the text is present tense, providing details about the products being sold. The advertisement clearly states the main products that are involved in...
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