Advertising Broadcast Ad and Discussion

Narrator mary kay cosmetics asked a variety of women

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Unformatted text preview: s broadcast also serves as a opportunity for women everywhere to find their “own kind of beautiful.” The objective of the advertisement is to inspire women to celebrate their own beauty, with the help of Mary Kay makeup. It differs from the typical makeup advertisement, in which a digitally enhanced woman models the products. This advertisement is a reflection of the brand’s image and personality. Through this advertisement, Mary Kay represents themselves as a company who wants to make women feel stunning on the outside and inside Mary Kay Cosmetics: Tel...
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This document was uploaded on 02/15/2014 for the course CAP 210 at Grand Valley State University.

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