Advertising Broadcast Ad and Discussion

The brief responses from these woman associate beauty

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Unformatted text preview: nder, Mary Kay Ash, also is used to persuade audiences to purchase the products. In this radio broadcast, a narrator announces a verbal survey, in which numerous women were asked to discuss their definition of “beauty.” Three women are featured in this advertisement; each providing a unique aspect to beauty that does not fall under a stereotypical, superficial category. The brief responses from these woman associate beauty with confidence, independence and the celebration of one’s features. This advertisement takes on the dialogue format: the conversation between the narrator and the three women is common and familiar. Any woman, who sees this advertise...
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