Advertising Broadcast Ad and Discussion

With the use of mary kay ashs words later on in the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: street: therefore, these they will relate to viewers/ fellow Mary Kay target audience members who have busy, ‘out and about’ lifestyles. By incorporating their input on beauty, women who see this broadcast will automatically feel connected to people who are just like them. With the use of Mary Kay Ash’s words later on in the advertisement, a sense of empowerment is presented throughout the broadcast, boosting women to purchase Mary Kay products. This broadcast advertisement contains input from many different individuals. In addition to the narrator’s information about the products, a recorded a speech by company fou...
View Full Document

This document was uploaded on 02/15/2014 for the course CAP 210 at Grand Valley State.

Ask a homework question - tutors are online