Butts leaked tobacco company documents tobacco

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: of tobacco to minors, but are ineffective Taxes • Teenagers are especially sensitive to price • California raised cigarette taxes to fund tobacco control programs • Many states have raised cigarette taxes to close budget shortfalls California’s Tobacco Control Program • Funded by 1989 tax increase of 25 cents per pack • Cigarette consumption immediately began to decline • Media campaign in 1990 and 1991 • 1994 – smoking ban in all workplaces • Cigarette consumption declined by 59% since 1988 • Lessons on effective anti- tobacco messages 1990s Broad Attack on Tobacco • Class action lawsuit by state attorneys general • FDA commissioner Kessler proposed to regulate tobacco • “Mr. Butts” leaked tobacco company documents • Tobacco industry on the defensive Master Settlement Agreement 1997- 1998 – agreed on a settlement $206 billion to 46 states over 25 years Industry agreed to restrictions on advertising $1.7 billion to American Legacy Foundation – “truth campaign”...
View Full Document

This document was uploaded on 02/15/2014 for the course HLT 1353 at University of Houston.

Ask a homework question - tutors are online