05-02 Lecture Slides (Final)

05-02 Lecture Slides(Final)

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Unformatted text preview: to this heuristic ¨༊  n༆  In the English language, is the letter L more likely to appear in the first position of a word or the third position of a word? n༆  The 1st position 60% 40% n༆  The 3rd position Such biases sometimes reflect the effects of media exposure ¨༊  Which in each pair is the more likely cause of death in the USA? n༆  car accidents vs. stomach cancer 94% vs. 6% (2) Representativeness Heuristic n༆  A strategy that focuses on how representative the item or event is of the target population ¨༊  n༆  Example: Judging whether a person you are talking to is an athlete by judging his physique, his clothes, etc. Reliance on this heuristic could lead to some biases ¨༊  ¨༊  ¨༊  Stereotypes Base rate neglect Neglect of sample sizes 2 5/1/13 Base Rate Neglect and Representativeness n༆  Representativeness can cause base rate neglect ¨༊  n༆  People neglect the fact that there are more bank tellers than feminist bank tellers Feminist ba...
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This note was uploaded on 02/18/2014 for the course PSYC 2145 taught by Professor Cheriking during the Spring '07 term at Colorado.

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