04-11 Lecture Slides (Final)

57 s slower n section 3 1230 data strong associations

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Unformatted text preview: rimental set- up: Cross- modal priming paradigm Auditory presentation of passages ¨༊  Visual lexical decision n༆  Deciding whether the letter sequence shown is a real word or not (e.g., WORK, WROK) ¨༊  Swinney’s (1979) Cross- Modal Priming Experiment n༆  Materials ¨༊  Rumor has it that, for years, the government building had been plagued with problems. The man was not surprised when he found several spiders, roaches, and other bugs*1 2 in the corner**2 of his room. A few syllables (~750 ms) after the ambiguity n༆  Test words ¨༊  ¨༊  ¨༊  Contextually appropriate n༆  ANT Contextually inappropriate n༆  SPY Unrelated n༆  SEW Immediately after the ambiguity Logic of the Swinney (1979) Study n༆  Previous research has shown the semantic priming effect ¨༊  The response is faster if the target word is preceded by a related than an unrelated word Related Pairs (Strong Associates) Bread Unrelated Pairs (Weak Associates) Nurse Butter Faster Butter Slower ¨༊  Processing a concept (e.g., bread) automatically activates related concepts (e.g., butter, jam, flour) 5 4/10/13 ZAPS Assignment #9: Lexical Decision n༆  n༆  The focus is on the lexical decision times for the trials where both letter strings within a pair were real words Section 2 (11:00) data ¨༊  Strong associations (butter after bread): 0.53 s (faster) ¨༊  Weak associations (butter after nurse): 0.57 s (slower) n༆  Section 3 (12:30) data ¨༊  Strong associations (butter after bread): 0.54 s (faster) ¨༊  Weak associations (butter after nurse): 0.58 s (slower) n༆  Both classes showed facilitations due to semantic priming Logic of the Swinney (1979) Study n༆  The logic is similar here If the “insect” meaning is active, Bugs ANT If the “listening device” meaning is active, Faster Bugs ANT Faster Bugs SPY Bugs SPY Bugs SEW Slower Bugs SEW Slower The Results of the Swinney Study n༆  Only the appropriate meaning active Both meanings active *1 Two- stage model of ambiguity resolution (1) Upon encounter, both meanings get...
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