Lec 05 - Social Psychology

Lec 05 - Social Psychology - Social Psychology Social...

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Social Psychology
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Social Psychology is… The scientific study of how people think about, influence, and relate to one another. Major areas of emphasis in Social Psychology Power of the Situation Power of the Person Power of Cognition about person or situation
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What is a Heuristic Rule of thumb for making decisions Why do we need Heuristics Allows quick decisions Recall we receive 11 million info/second & process 40/second Brain uses >50% of our caloric requirements
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Hindsight Bias The I-could-have-told-you-that effect There is always a common sense way to explain findings (hindsight bias) Do Opposites Attract Or Do birds of a feather flock together What are the implications of Hindsight Bias?
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Confirmation Bias The tendency to search for information that confirms one’s preconceptions. Looking only for confirming evidence ignores all other evidence To be scientific you must try to find disconfirming evidence
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Confirmation Bias Some Real World Examples: People on welfare are lazy. Strippers are sleazy. People are smarter than dolphins. That person is attracted to me! My Sister-in-Law is neurotic
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False Uniqueness The I-am-special effect Tendency to underestimate the commonality of one’s abilities and desirable or successful behaviors
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False Uniqueness Applied Charitable contributions Just giving makes you special so you don’t need to give much The group should follow my advice because I am smarter I should get the promotion not others Attraction Everyone wants me because I am so ridiculously good looking
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False Consensus The Everyone-does-it effect Tendency to overestimate the commonality of one’s opinions and undesirable or unsuccessful behaviors We justify our actions through the behavior/opinions of the group
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False Consensus Applied Racism/Sexism/Ageism If you have ist/ism attitudes you tend to think they are common Risky Behavior Wearing condoms during casual sex Drunk driving Aggression Road Rage
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Fundamental Attribution Error (Ross, 1977) The tendency to overestimate the influence of personality and underestimate the influence of the situation on others’ behavior Translation We blame the person not the situation when it is someone else We blame the situation when it is us Driving on ice
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Fundamental Attribution Error Castro speeches Confederates argue for or against Fidel Castro Participants are told that the debaters were assigned their role Participants rate how much they think the debater believes in the position they are arguing for Over 40% of participants stated that even though the position was assigned that they felt the debater believed what they were saying
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Fundamental Attribution Error Attraction (Ditto et al., 1997)
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Lec 05 - Social Psychology - Social Psychology Social...

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