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Unformatted text preview: he needs t o come up
wit h t he locat ion and t imes f or t heir meet ings and socializing. As he likes t o do he st art s t o do his
research and come up wit h a plan. He does a google search f or local t axi companies and it leads him
Indianapolis Y llow C b. Luckily he was reaching t he sit e on his lapt op so t he websit e’ s poor layout f or
mobile devices has less of an ef f ect on him. He also is someone who happens t o be fairly impressed by
t he company’ s impressive, while somewhat lengt hy, hist orical bio f ound direct ly on t he homepage.
Anot her posit ive f or S oot er is t he large graphic displaying t he companies t axi line above t he t op, as he
would pref er t o speak wit h an operat or anyways. However he was not ent irely impressed wit h t he
qualit y of cust omer service he received over t he phone, which also made him ret hink t he rat her
out dat ed and lazy st at e of t he company’ s websit e. However f eeling as t hough it was his best opt ion he
went wit h Y llow C b and was pleased wit h t he service f rom t he driver’ s t hemselves.
• P nct ualit y on business
t rips is crucial
Likes t o have his schedule
planned out in advance
Want s t o deal wit h
reput able and
knowledgable cab drivers Frus rations
• Sight mist rust of
t echnology, pref ers dealing
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- Spring '14