Negin's Individual Case_Hottie Hawg's Smokin' BBQ Case

1 hiring business savvy people with experience in

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Unformatted text preview: h Not being available in other parts of the country Opportunity/Alternatives Hiring business savvy people with experience in the field (food and beverage industry) Generate Buzz for HHBBQ Introduce HHBBQ in popular parts of the states Hiring a market research team Marketing plans to best meet target market Partnering with Hooters Strong Administrative team Opening an official restaurant Threat HHBBQ has recently entered the market, future competitors may enter the market Perception of Consumers: Copy Cat company (compared to Hotters) Limited resources Page 4 of 9 Hottie Hawg’s Smokin’ BBQ Emberaces Its Future Negin Pourmokhtar Alternatives……………………………………………………………………………………………………….. #1) Hiring Business Savvy people with experience in the field (food and beverage industry) Positives Ability to grow the business and stir HHBBQ towards the desired direction Through marketing plans: ability to promote HHBBQ in the most effective way , using the most cost efficient methods Marketing plans: Generate Buzz for the company Negatives/Challenges Cost/time of hiring new staff Need to know exactly what they are looking for the business, thus making the right decision when it comes to hiring Resources for hiring may not be available Minimize risks and maximize control within firm #2) Creating multiple branches of HHBBQ within the states (popular parts of states were HHBBQ would be the perfect fit) Positives Availability/convenience of the product to a wider range of the US population W ord-of-mouth through a wider range of the population Perspective of Brand from a consumers stand point can change: “Super power brand” Negatives/Challenges Cost/Resources and time to run and maintain business may not be available Research Required Hiring larger staff The costs of creating multiple branches may outweigh the profit #3) Produce and operating an official HHBBQ’s restaurant Positives Has a competitive advantage when it comes to „sit-in restaurants‟ Modern/Sexy twist on BBQ May have the options of pick-up/delivery Has the ability of creating a loyal customerbase Negatives/Challenges Cost/Resources needed to r...
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This document was uploaded on 02/14/2014 for the course MBA MBA at SPSU.

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