Negin's Individual Case_Hottie Hawg's Smokin' BBQ Case

After rybka passed away vaughn was left with managing

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Unformatted text preview: …………… Hottie Hawg’s BBQ was originally created by Eric Rybka and Kyle Vaughn. It is known as a BBQ catering service with a modern innovative twist. In order to generate buzz and publicity HHBBQ following Hooter’s footsteps and incorporated female sex appeal in the brand. Rybka was highly educated in the business side of the firm, while Vaughn was educated in BBQ’s foods. After Rybka passed away, Vaughn was left with managing the business. However Vaughn was not highly educated in the business portion of HHBBQ which lead to misuse of staff, cash flow, events and brand image. After Some luck, Hottie Hawg’s landed a free 7 ½ minute advertising spot on Fox Atlanta with a prime focus of the business and food. Shortly, NASCAR wanted HHBBQ to sponsor events and offered the company a free quarter panel on the 08 car for the upcoming race at Bristol. This document highlights the main problem, solutions for overcoming the problems and implementation (timeline) for HHBBQ. Identification of the Problem……………………………………………………………………………… Even though the brand is very innovative and has a lot of potential in the market. Hottie Hawg’s BBQ (HHBBQ) main concern is the lack of business/marketing savvy people working for the firm. Kyle Vaughn, one of the owners of Hottie Hawg’s, does not specialize in business; nevertheless he is forced to make business decisions without prior knowledge and much research. Some of his decisions directed Hottie Hawg’s in losses of profit and revenue. Examples: Semi-Annual Thunder Beach Motorcycle rally Event: Could have been a successful event, due to the lack of contingency planning, problems occurred within the event Overstaffing Cash mishandling Thunder of the Rocks Event: Lack of research, crises management and...
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This document was uploaded on 02/14/2014 for the course MBA MBA at SPSU.

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