Negin's Individual Case_Hottie Hawg's Smokin' BBQ Case

Creating and implementing business plans in order to

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Unformatted text preview: risk management caused problems to occur within the event Loss of inventory Loss of Profit and revenue Undesirable “Hotties” image Page 3 of 9 Hottie Hawg’s Smokin’ BBQ Emberaces Its Future Negin Pourmokhtar Organizational Objectives…………………………………………………………………………………… Smart: To maximize control and to promote HHBBQ to its full potential; through the most cost efficient and suitable method. Measurable: Improvement within the administrative and business planning section of HHBBQ, thus meeting the full potential of the firm. Creating and implementing business plans in order to expand the business. The long-term success of the objective is seen through the increase of profits. Achievable: The organizational objective is achievable due to the small changes that the firm needs to make in order to become more effective in its market (resources are available). Realistic: Within the recent success of HHBBQ, It is realistic to make small changes within the firm in order to make more profit. As an increase in profit is seen, the resources of HHBBQ have been expanded for more implementations to control and planning within HHBBQ. Time specific: Hiring “the right” staff (business savvy people with experience) 1-4 months Control management 1-4 months Implementing business plan 2-6 months SWOT: Strength, Weakness, Opportunity and Threat…………………………………………. Strength Innovative, modern, sexy image No competitors: found niche between sex appeal/BBQ catering Differentiation from other BBQ joints Has the ability to get to the crowd, rather than the crowd finding HHBBQ Free AD-TV spot on Fox Atlanta Sponsor NASCAR Publicity: title of “Miss Billfish” to Jessie Lee Image/Perception: Professional, Profit making company Weakness Minimal staffing of business savvy people Prior events: loss of profit and revenue Minimal resources to promote HHBBQ Lack of market researc...
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This document was uploaded on 02/14/2014 for the course MBA MBA at SPSU.

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