brazil report 2007

Stores 2005 39 60 1 2004 56 43 1 2003 44 55 1 source

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Unformatted text preview: name Store brands Store formats 1 Cia. Brasileira de Distribuição Pão de Açúcar, Extra, Compre Bem, Sendas Supermarket Hypermarket 556 2 Carrefour Carrefour Supermarket Hypermarket 390 3 Wal-Mart Wal-Mart, Sam’s Club, Bompreço, Big, Nacional, Mercadorama Supermarket Hypermarket Discount store 294 4 Cia Zaffari Zaffari, Bourbon Hypermarket 26 5 DMA Distribuidora Epa, Mart Plus, Via Brasil, Via Atacado Supermarket Hypermarket 63 6 G. Barbosa Comercial G. Barbosa Supermarket Hypermarket 32 7 Irmãos Bretas, Filhos e Cia. Bretas Supermarket Hypermarket 42 8 Cooperativa de Consumo Coop Supermarket Hypermarket 22 9 A. Angeloni & Cia Angeloni Supermarket 19 10 Irmãos Muffato & Cia Muffato Supermarket Hypermarket 17 Source: ABRAS Supermarkets Strongest by number The supermarket segment captures approximately 80% of the market estimated at around 72,000 stores. Companhia Brasileira de Distribuição, Carrefour and, more recently, Wal-Mart, have a wider geographic coverage over the main cities across the country. The concept of the neighbourhood supermarket has been improved upon by the larger chain stores through information technology and management retail techniques which help to identify customer profiles, thereby permitting an adequate customisation of the stores and maximisation of client satisfaction. In fact, many of these neighbourhood supermarkets are already mixing 17 2006/2007 FROM SÃO PAULO TO SHANGHAI New consumer dynamics: the impact on modern retailing* Brazil convenience stores format principles. There are also a large number of local players with a significant presence in their regions which have rapidly improved their operations, opened new stores and started to work with new retail formats. Martins, a well-known wholesaler in Brazil, has developed its own model to increase sales, through a wide program of training small and mediumsized retailer operators. Martins Retail & Distributive Trades University has developed products and services with the objective of disseminating knowledge to strengthen and modernise small and medium-sized retail trade. Through different means, the institution provides on-site and distance training for its sales force and for clients from different areas, developing store modernisation projects which include layouts, refreshing assortment and management support tools. Hypermarkets Strongest by sales The hypermarket format is very well-disseminated in Brazil, ranking in the top position in sales, and is particularly strong in the big cities, where there is still demand for new stores. The largest international or local retailers have led the development of the hypermarkets and are now entering into a new phase. Non-food segments, such as clothing & footwear, are on the rise as good opportunities for increasing sales and profitability. In the food segment, private labels are an important drive to assure quality and to offer competitive prices. Private label products are largely found in the clothing chain stores. At the same time, there is a growing tendency in hypermarkets to offer services...
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