Strategic information systems pl a n 21 1 rmo sports

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Unformatted text preview: ms Pl a n 21 1 RMO sports clothing manufacturer and distributor about to begin customer support system project about to begin customer support system project Need to understand the nature of the business, to understand the nature of the business, approach to strategic planning, and objectives for customer support system customer support system RMO system development project used to demonstrate analysis and design concepts Reliable Pharmaceutical Service (RPS) is a second Pharmaceutical Service (RPS) is second case study for classroom purposes Systems Analysis and Design in a Changing World, 5th Edition 22 Introduction to Rocky Mountain Outfitters (RMO) Business 1 Began in Park City, Utah supplying winter sports clothes to local ski shops Expanded into direct mail-order sales with small catalog—as catalog interest increased, opened retail store in Park City Cit Became large, regional sports clothing distributor by early 2000s in Rocky Mountain and Western states Currently $180 million in annual sales and 600 million in annual sales and 600 employees and two retail stores Mail-order revenue is $90 million; phone-order revenue is million; phone revenue is $50 million Systems Analysis and Design in a Changing World, 5th Edition 23 1 Early RMO Catalog Cover (Fall 1978) RMO Catalog Cover (Fall 1978 Figure 1-8 Systems Analysis and Design in a Changing World, 5th Edition 24 Current RMO Catalog Cover (Fall 2007) 1 Figure 1-9 Systems Analysis and Design in a Changing World, 5th Edition 25 1 RMO Strategic Issues Strategic Issues Innovative clothing distributor; featured products on clothing distributor; featured products on Web site ahead of competitors Original Web site now underperforming Slow, poor coordination with in-house, poor supply poor coordination with in poor supply chain management, poor technical support Market analysis showed alarming trends Sales growth too slow, age of customers increasing, growth too slow age of customers increasing Web sales small percentage of total Systems Analysis and Design in a Changing World, 5th Edition 26 1 RMO Strategic Issues (continued) Strategic Issues (continued) Enhanced Web site functions Web site functions Add specific product information, weekly specials, and all product offerings ll Detailed IS strategic plan IS strategic plan Supply chain management Customer relationship management Systems Analysis and Design in a Chan...
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This document was uploaded on 02/15/2014 for the course CIS 505 at Strayer.

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