Theories and Models

Diffusionofinnovation bhealthbeliefmodel

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Unformatted text preview: ived severity Perceived risk Perceived susceptibility Perceived benefits Theory of Planned Behavior Theory of Planned Behavior Constructs: – – – – Subjective norms Attitude toward the behavior Perceived behavioral control Behavioral Intention Suzie learns from her own experiences, Suzie learns from her own experiences, observing actions of others & results of those actions: A. Diffusion of Innovation B. Health Belief Model C. Social Cognitive Theory D. Transtheoretical Model Social Cognitive Theory Social Cognitive Theory Reciprocal Determinism is the continuous interaction among – – – personal factors behavior, and environmental influences Social Cognitive Theory Social Cognitive Theory Constructs – – – – – – – Self­efficacy Observational learning Expectations Expectancies Behavioral capability Reinforcement Locus of control Also known as “modeling” Also known as “modeling” Behavioral capability Observational learning Expectations Reciprocal determinism Joanie thinks Chachi will be angry if she Joanie thinks Chachi will be angry if she suggests using condoms: Self...
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This document was uploaded on 02/19/2014 for the course HED 491 at SIU Carbondale.

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