Sports Marketing Superbowl

Sports Marketing Superbowl - Stephanie Santiago Assignment...

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Unformatted text preview: Stephanie Santiago Assignment #1 Some people watch the superbowl to watch football while a great many others watch the Superbowl simply for the commercials. Sponsors of the superbowl pay top dollar for even a mere 30 seconds of air time during the football breaks. There were 3 ads that stuck out as the best and worst commercials of the evening. The best commercial was the Rocky commercial from Budweiser. It included a show horse who wasnt quite good enough and a dalmation who pushed him to greatness. This was a perfect commercial for the superbowl seeing as it had to do with determination and the rising of an underdog just as the superbowl displayed with the Giants win. I also enjoyed the NFL.com ad in which Ephraim Salaam talks about the journey of fellow teammate Chesters journey into football and the NFL. The story tells of Chesters beginnings as a grocery store employee to a starting lineman. It showed friendship and good-hearted fun which is a welcome change from the headlines the NFL has received lately. a welcome change from the headlines the NFL has received lately....
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Sports Marketing Superbowl - Stephanie Santiago Assignment...

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