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Unformatted text preview: n edge (e.g. in Provide Customer Relationship Management) Customer ISQS 6347, Data & Text Mining ISQS 4 Three Internet Marketing Approach Search Engine Recommender Systems Targeted Advertising 6 NETFLIX CREATES $1 MILLION NETFLIX PRIZE TO PROMOTE PROGRESS IN RECOMMENDATION SYSTEMS LOS GATOS, Calif., October 2, 2006 – Netflix, Inc. (Nasdaq: NFLX), the world's largest online movie rental service, today announced the creation of the Netflix Prize, an award of one million dollars to the first person who can achieve certain accuracy goals in recommending movies based on personal preferences. The company also made available to contestants 100 million anonymous movie ratings ranging from one to five stars, the largest such data set ever released. The threshold required to win the Netflix Prize is a 10 percent improvement in accuracy over the current Netflix recommendation system. If no one wins the grand prize this year, the company said it will award a $50,000 progress prize to whoever makes the most significant advancement toward the goal and will award a progress prize annually until someone wins the grand prize. Complete details for registering and competing for the Netflix Prize are available at www.netflixprize.com. 7 8 9 Who’s who in Targeted Banner Advertising Providers X+1 (http://www.Xplusone.com) DoubleClick (http://www.doub...
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