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Customer Relationship Management)
Customer ISQS 6347, Data & Text Mining
ISQS 4 Three Internet Marketing Approach Search Engine
Targeted Advertising 6 NETFLIX CREATES $1 MILLION NETFLIX PRIZE TO
PROMOTE PROGRESS IN RECOMMENDATION SYSTEMS LOS GATOS, Calif., October 2, 2006 – Netflix, Inc. (Nasdaq: NFLX), the
world's largest online movie rental service, today announced the
creation of the Netflix Prize, an award of one million dollars to the first
person who can achieve certain accuracy goals in recommending
movies based on personal preferences. The company also made
available to contestants 100 million anonymous movie ratings ranging
from one to five stars, the largest such data set ever released.
The threshold required to win the Netflix Prize is a 10 percent
improvement in accuracy over the current Netflix recommendation
system. If no one wins the grand prize this year, the company said it will
award a $50,000 progress prize to whoever makes the most significant
advancement toward the goal and will award a progress prize annually
until someone wins the grand prize.
Complete details for registering and competing for the Netflix Prize are
available at www.netflixprize.com. 7 8 9 Who’s who in Targeted Banner Advertising Providers X+1 (http://www.Xplusone.com)
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This note was uploaded on 02/17/2014 for the course BUSINESS 3373 taught by Professor Noyce during the Spring '12 term at Texas Tech.
- Spring '12