Sex Appeals Pt 2 - Function 4 Influence The convergence of...

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Function 4: Influence The convergence of the preceding three functions are shown to increase advertisements persuasive power Often more persuasive than non-sex appeals Sex Appeals Three Types of Sex Appeals: Suggestive Blatant Symbolic Suggestive Sex Appeals Suggestive Sex Appeals: Hints at the sexual and erotic, but doesnt put it in your face. Country Crock Spread Blatant Sex Appeals Blatant Sex Appeals: Specifically focuses on or reveals the human body, and/or portrays sex, including first and third-person viewpoints Axe Deodorant Commercial #1 Dangerous Liaison Diet Coke Diet Coke #2 Carls Junior Diet Dr. Pepper Sex Appeals Symbolic Sex Appeal: Language or imagery or that suggest something erotic or sexual in nature. Something inanimate imitates or symbolizes something sexual in nature Erotic Vegetables Heineken Steve Davis (VP of marketing for Heineken USA): Provocative is a very good place to be, as long as we're not inflammatory.

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