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Webster’s JewellersAlgoma UniversityADMN 1207Professor Seymour SteinSubmitted by: -Gagandeep Singh219636030
Date:6thJune, 2016To:Wilfred C. Webster, the owner of Webster’s JewellersFrom:Gagandeep SinghSubject:Expansion of current business and examination of alternative E-commerce options,like a website, without losing customers with whom one can develop a good relationship.Recommendations:Short Term- Immediately to 3 monthsWilly could begin promoting his online business by putting up billboards with asummary of the website in high-traffic areas of Sault Ste. Marie, for example,Downtown and sending out e-mails to frequent and premium customers.The Webster Company should invest in data management tools that can be accessedthrough the web from any device at any time, as well as employ some ITprofessionals to handle it effectively.Medium Term- 3 months to 6 monthsTo attract more customers online, the website should start growing its social mediapresence on Facebook, Instagram, Pinterest, YouTube, and Twitter.Willy can implement a feedback system on the website, which will provide reviewsprovided by consumers who have received their customized jewelry, as well as whatthey think is good and negative about it.Long Term- 6 months to a year and beyondThe website should have an exchange section. An exchange option would be useful at thoseperiods when new jewelry is replaced by old ones by charging a certain price for the newpiece.Control and FeedbackWilfred must make every effort to keep the website up to date. To attract buyers, he shouldadd new items to the website on a weekly basis. On the other hand, the gems should be

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Willy, Jewellery, Sault Ste Marie Ontario, Wilfred C Webster

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