marketing ethics chapter 1 notes

E actions are preceded by judgments and intentions to

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Unformatted text preview: means, & ends) – Social justice Hunt – Vitell Model Positive, descriptive, integrative – Tells us how people actually make decisions Based on the “theory of reasoned action,” i.e., actions are preceded by judgments and intentions to act upon those judgments, subject to situational constraints (“opportunity”). Managers use both deontological and teleological criteria in making judgments DEONTOLOGY from the Greek "deon" meaning duty, applies to a family of ethical theories that give moral priority to right means of conduct over good goals or consequences. Some act...
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This document was uploaded on 02/21/2014 for the course MKTG 4028 at University of Cincinnati.

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