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monfils 418_Feb11 - Sta$s$csandresearchdesign...

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Sta$s$cs and research design Descrip$ve methods
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Outline Descrip$ve methods Observa$onal methods Qualita$ve methods Survey methods Research Ethics
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Observa$on approaches Naturalis$c Laboratory
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Op$ons when using observa$on Undisguised observa$on Studies in which the par$cipants are aware that the researcher is observing their behavior Disguised observa$on Par$cipant observa$on Studies in which the researcher ac$vely par$cipates in the situa$on in which the par$cipants are involved Nonpar$cipant observa$on
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Example “For Many, ‘Washroom’ Seems to Be Just a Name” New York Times ar$cle, Sept 14, 2010
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Data from a study released by the American Society for Microbiology and the American Cleaning Ins$tute They looked at hand washing behavior Some subjects were surveyed over the phone Others were watched by undercover observers in public washrooms
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In the telephone survey, 96 percent of people said they always washed their hands aZer using a public bathroom Hand‐washing rate dips to 89 percent for those using the facili$es at home, according to the phone survey Phone survey
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Only about two‐thirds of the men observed washed their hands aZer using the restroom at Turner Field 98 percent of women observed at Turner Field exercised proper hygiene before exi$ng the restroom Disguised observa$on
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85 percent of men and women observed at public places in Atlanta, Chicago, New York and San Francisco washed their hands aZer using a public bathroom
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The overall numbers are the highest reported since the study started in 1996, said Barbara Hyde, a spokeswoman for the American Society for Microbiology.
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The overall numbers are the highest reported since the study started in 1996, said Barbara Hyde, a spokeswoman for the American Society for Microbiology. “The threat of the H1N1 flu over the past year drove home the importance of hand washing”, she said. “The message is geang our there, and I think people are responding.”
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Qualita$ve research methods Case‐study Archival
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Survey methods
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