Unformatted text preview: ng and Finance Case Study: Apple Inc. and the
iPhone4 Antenna Issue – Due W 2/12
Marketing Case Study: Black and Decker– Due M 3/5
Operations Case Study: Shouldice Hospital Limited –
Due W 3/12
Strategy Case Study: Macy’s Department Store
Repositioning – Due W 3/19
Motivation, Teamwork and Leadership Case Studies Keeping Google “Googley” – Due W 4/16
Google’s Project Oxygen: Do Managers Matter? – Due W 4/23 Negotiation Case Study: Keurig and Green Mountain
Coffee Roasters – Due W 4/30 An activity that strives to generate long-term
profits by delivering unsurpassed value to
customers. WHAT IS BUSINESS?
WHAT Objectives of Business
Objectives Survival Growth Profit Social
Responsibility Why Profit?
As long as people are free to engage with each
other in voluntary economic transaction, the selfother
iinterest of people (and companies) results in
public Greed and self interest are two different things! Monopolies also hurt economic freedom; Disto...
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- Spring '06
- Cornell University, Freemark Abbey Winery, Business Minor