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Unformatted text preview: rights and employee relations,
ethical The Triple Bottom Line
But, can it all be measured? And is the economy
really so static?
Meeting the needs of the present
generation without compromising the ability
of future generations to meet their own
needs. Brundtland Commission, 1987.
Brundtland The Stakeholder Corporation
and CSR: a critique
There is one and only one social responsibility of
business-to use its resources and engage in
activities designed to increase its profits so long
as it stays within the rules of the game, which is
to say, engages in open and free competition,
without deception or fraud.
Milton Friedman – Nobel laureate Take-aways
Entrepreneurs combine their own, or others, land, labor,
capital and knowledge to create businesses. Businesses
are organizations oriented towards of...
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- Spring '06