Theories of Communications Exam One

As emphasized since the very first reading there is a

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Unformatted text preview: class has also identified communication’s central problem. As emphasized since the very first reading, there is a vital difference between the two perspectives of communication, known as ‘looking through’ and ‘looking at.’ Looking through refers to seeing communication as transparent: nothing is questioned or further investigated. This perspective is expressed in Lanham’s writing, for example, as he discusses the importance of clarity, brevity and sincerity (the “CBS” theory) in The Domain of Style. Said theory wa...
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This document was uploaded on 02/22/2014 for the course COM 295 at Grand Valley State.

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