Theories of Communications Exam One

As emphasized since the very first reading there is a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: class has also identified communication’s central problem. As emphasized since the very first reading, there is a vital difference between the two perspectives of communication, known as ‘looking through’ and ‘looking at.’ Looking through refers to seeing communication as transparent: nothing is questioned or further investigated. This perspective is expressed in Lanham’s writing, for example, as he discusses the importance of clarity, brevity and sincerity (the “CBS” theory) in The Domain of Style. Said theory wa...
View Full Document

Ask a homework question - tutors are online