Theories of Communications Exam 2

Despite the clear differences between the two notions

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Unformatted text preview: is what makes communication a rich and interesting concept: the delivery of a message, with consideration of the audience’s wants and needs, is essentially, what constructs form. Once the form is projected, it is the style that becomes analyzed by the receivers. In ­depth considerations toward a message or idea (looking at communication) are essentially what Lanham emphasizes in his encoder ­oriented notion of style. Despite the clear differences between the two notions, there is a bridge that makes them cohesive. In each conversation and display of communication, there are two main sides: there is the initiating side, which considers the audience and their assumptions, in order to compose a particular message. This side adapts to Burke’s Caitlin Rose Theories of Communications Midterm, Fall 2012 idea of form. The other side, which receives, follows Lanham’s notion, by encoding the style of the message and analyzing every aspect of it. Therefore, Burke and Lanham have both constructed notions that work interchangeably, producing...
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This document was uploaded on 02/22/2014 for the course COM 295 at Grand Valley State.

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