Theories of Communicaitons Application Paper

When looking beyond the professional complications

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: by blow. It takes advantage of opportunities” (De Createau, 37). When considering the field of public relations, many kinds of ‘opportunities’ could provide a professional with a chance to potentially benefit his/her company in plenty of ways. It is up to these public relations professionals to conduct tactics that create an effective image of the company and handle any situations that may occur (both beneficial and 5 Caitlin Rose Theories of Communications Application Paper threatening). A compiled list of tactics is often created after a strategy is determined, as the tactics help achieve the main objective. Tactics in public relations, “use the tools of communication to reach primary and secondary audiences with key messages” (Wilcox et al, 127). While they have the tendency to create spite and competition within multiple public relations firms/businesses, the tactics are what professionals use...
View Full Document

This document was uploaded on 02/22/2014 for the course COM 295 at Grand Valley State University.

Ask a homework question - tutors are online