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Unformatted text preview: 2 (Individual work) 15% Final Exam (Individual work) 40% Grading Scale Grading Scale Grading Scale: A+ 90­100 A 85­89 A­ 80­84 B+ 77­79 B 73­76 B­ 70­72 F below 50 C+ C C­ D+ D D­ 67­69 63­66 60­62 57­59 53­56 50­52 Marketing Project Marketing Project • All student teams must choose an existing company and a product and develop marketing plan for this company. • Teams must be formed of 2 students • Lists of team members must be submitted to the instructor no later than January 21 Marketing Project Marketing Project Project Requirements: • Propose a new product/service that can be successfully introduced and developed in Kazakhstani market or develop marketing plan for existing company operating in Kazakhstan market • Use the marketing plan table of content • Propose detailed marketing mix Marketing Project (Paper) Marketing Project (Paper) • • • • • • • • • Normal font sizes (10 CPI or 12 points) Margins: 2.5 x 1.5 x 1.5 x 1.5 cm Structure your paper and develop a table or contents Use headlines, subhead lines, etc. Number and name all tables, charts, exhibits Feel free to use any visuals a...
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This note was uploaded on 02/11/2014 for the course MARKETING 21250 taught by Professor Davis during the Winter '12 term at Kazakhstan Institute of Management, Economics and Strategic Research.

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