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Unformatted text preview: 2 (Individual work) 15% Final Exam (Individual work) 40% Grading Scale
A 8589 A
8084 B+ 7779 B
7072 F below 50 C+
5052 Marketing Project
• All student teams must choose an existing company and a product and develop marketing plan for this company. • Teams must be formed of 2 students • Lists of team members must be submitted to the instructor no later than January 21 Marketing Project
Project Requirements: • Propose a new product/service that can be successfully introduced and developed in Kazakhstani market or develop marketing plan for existing company operating in Kazakhstan market • Use the marketing plan table of content
• Propose detailed marketing mix Marketing Project (Paper)
Marketing Project (Paper)
• Normal font sizes (10 CPI or 12 points) Margins: 2.5 x 1.5 x 1.5 x 1.5 cm
Structure your paper and develop a table or contents Use headlines, subhead lines, etc.
Number and name all tables, charts, exhibits
Feel free to use any visuals a...
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This note was uploaded on 02/11/2014 for the course MARKETING 21250 taught by Professor Davis during the Winter '12 term at Kazakhstan Institute of Management, Economics and Strategic Research.
- Winter '12