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Unformatted text preview: lications of any marketing decision taken by a management team Learning Strategy: Learning Strategy: This course will consists of lectures, class discussions, external project and case studies. The lectures will be only thought ­ provoking and will not replace the reading of books by students. Some time during this course will be devoted to the seminars where case studies will be discussed . External project will contribute to students knowledge of the subject and developing their practical marketing skills. Emphasis will be given to interactive teaching methods (case studies, external projects). Assessment Method: Assessment Method: You will be evaluated as a group and individually. The students are encouraged to participate in class discussions in a critical way, in order to develop a variety of methods and solutions. Reading Reading Required Readings: • Philip Kotler, Kevin Lane Keller et al., “Marketing Management”, 2009, Pearson/Prentice Hall. Grading Grading (1) Marketing Project: Team Project Paper (Group work) 20% (2) Case discussion: Each student will be assigned a case to write, present and lead the class in discussion (Individual work) 10% (3) Examination: Midterm Exam 1 (Individual work) 15% Midterm Exam...
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