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Unformatted text preview: lications of any marketing decision taken by a management team Learning Strategy: Learning Strategy: This course will consists of lectures, class discussions, external project and case studies. The lectures will be only thought provoking and will not replace the reading of books by students. Some time during this course will be devoted to the seminars where case studies will be discussed . External project will contribute to students knowledge of the subject and developing their practical marketing skills. Emphasis will be given to interactive teaching methods (case studies, external projects). Assessment Method: Assessment Method: You will be evaluated as a group and individually. The students are encouraged to participate in class discussions in a critical way, in order to develop a variety of methods and solutions. Reading
Required Readings: • Philip Kotler, Kevin Lane Keller et al., “Marketing Management”, 2009, Pearson/Prentice Hall. Grading
Grading (1) Marketing Project:
Team Project Paper (Group work) 20% (2) Case discussion: Each student will be assigned a case to write, present and lead the class in discussion (Individual work) 10%
Midterm Exam 1 (Individual work) 15% Midterm Exam...
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- Winter '12