{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MarketingHomework - United Business Institutes Amanda Gomes...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
United’Business’Institutes ’ Amanda’Gomes’Cortez ’ BA2’ –’ Global’Marketing ’ 1rst’Homework’Assignment’ Due’ –’ 4 th ’ October’2013 ’ Acer’Inc.’Case’1 -3’ 1. How did the “global markets-local markets” paradox figure into Stan Shih’s strategy for China? à ’ Think’Globa lly’ –’ Act’Locally!’ ß In’China,’purchasing’power’is ’ growing’ significantly’in’the’coming’years,’an d’computers’will’ become’cheaper,’therefore’Acer’focus’are’in’another’side’ –’ in’consumer’wants’and’needs.’ The’ vision’ towards’ manufactured’ technology’ in’ Taiwan’ a nd’ China’ are’ not’ considered’ as’ good’on’the’eyes’of’the’Chinese.’ Taiwan’ had’long’since’development’pol icies’based’on’manufactures ’ of’components’to’be’ incorporated’in’the’finished’products’of’large’multinational’firms.’This’insertion’in’the’world’
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}