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Unformatted text preview: ral plasticity – proportion of people who can be induced to act How to Change Household Energy Behavior: Lessons Learned 2. Provide Suﬃcient Financial Incentives ‐ Form of incentive rather than size often How to Change Household Energy Behavior: Lessons Learned 3. Strongly Market the Program ‐ Mass media ‐ Informal marketing – grassroots ‐ Upstream recruitment – i.e. cash for clunkers, local groups partner with state & fed government How to Change Household Energy Behavior: Lesson...
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This document was uploaded on 02/16/2014 for the course 374 175 at Rutgers.
- Fall '12