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Unformatted text preview: 60’s advertising agency Sterling Cooper Draper Price Lipstick Lucky Strike Cigarettes 39% of advertising is on TV ($62.27 billion) 19% on internet ($30 billion) Advertising works with PR How do they get us?
How do they get us? Advertising has manufactured slogans that people remember sometimes more than the product Ad Slogans Using celebrities to pitch an item This isn't a car ad “sex sells” Having popular music in the commercial Doublemint Gum Hamsters dancing Persuasive Strategies
Persuasive Strategies Famous People! Plain Folks Victoria's Secret Hidden Fear (insecurities) XBOX Sex Sells Grey Poupon Bandwago...
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This document was uploaded on 02/25/2014 for the course MSS 101 at Quinnipiac.
- Fall '07