Intro Media Studies Chapter 11

Whoadvertises 1inevery8advertisementsisfortheretail

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Unformatted text preview: t a cut) Ad agencies really started to come about in the late 1880’s Agency marks up the advertising rate 15% so they get a cut Who Advertises? Who Advertises? 1 in every 8 advertisements is for the retail industry (Coke, Pepsi, Doritos) #2—Automotive #3—Telecommunications (Cell Phones & Internet #4—Financial Services No more Political Ads! Super Bowl Ads: $4 million in 2013 Advertising Today Advertising Today Largest Advertising Agency in the World WPP Group ($16.1 billion Ad revenue­­Figure 11.1) Mad Men focuses on a 19...
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This document was uploaded on 02/25/2014 for the course MSS 101 at Quinnipiac.

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