CIB-Chap-7-Outline - Getting to Know INDRA KRISHNAMURTHY...

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Getting to Know INDRA KRISHNAMURTHY NOOYI of PEPSI Indra Nooyi earned master’s degrees in business from both the Indian School of Management and the Yale School of Management before starting her career at the Boston Consulting Group. She moved to Motorola then to Pepsi in 1994. By 1996 Pepsi’s sales had slowed and it was outclassed by Coca-Cola in international sales. As strategy chief and the head of mergers and acquisitions, Nooyi orchestrated Pepsi’s purchases of both Tropicana and Quaker and the sale of Pepsi subsidiaries Pizza Hut, Taco Bell, and KFC. Her goal was to increase sales overseas and put more emphasis on food rather than drinks. The opening profile can be used to illustrate the difference between strategy and tactics, boss-centered versus participative management, and the importance of team management. learning goal 1 Describe the changes occurring today in the management function. I. MANAGERS’ ROLES ARE EVOLVING. A. Managers get things done by using organizational resources—workers, financial resources, information, and equipment. 1. At one time, managers were called BOSSES , and their job was to tell people what to do. 2. Today, managers must GUIDE, TRAIN, SUPPORT, MOTIVATE , and COACH EMPLOYEES rather than TELLING them what to do. B. Most modern managers emphasize teamwork and cooperation rather than discipline and order giving. 1. Traditional long-term contracts between management and employees no longer exist. 2. Most future managers will WORK IN TEAMS. C. The crisis of 2008-2009 was particularly difficult for workers, who were laid off in record numbers, and managers, who had to make these difficult decisions. D. Today’s leaders are younger, and they tend to move from one company to another. E. The new manager needs to be a skilled communicator and team player as well as a planner, coordinator, organizer, and supervisor. learning goal 2 Describe the four functions of management. II. THE FOUR FUNCTIONS OF MANAGEMENT A. MANAGEMENT is the process used to accomplish organizational goals through planning, organizing, leading, and controlling people and other organizational resources.
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B. PLANNING is a management function that includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives. 1. The trend today is to have PLANNING TEAMS monitor the environment. 2. Planning is called the KEY MANAGEMENT FUNCTION because the other functions depend on having a good plan. C. ORGANIZING is a management function that includes designing the structure of the organization and creating conditions and systems in which everyone and everything work together to achieve the organization’s goals and objectives. 1. Successful organizations today are designed around pleasing the customer at a profit.
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