5 in the context of a particular metaphorical

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Unformatted text preview: looks like one of the chief novelties in the earlier study. 3. The metaphorical utterance works by “projecting upon” the primary subject a set of “associated implications”, comprised in the implicative complex, that are predicable of the secondary subject. (…) 12 Itkonen (2005) expresses a similar view (I would like to thank Adam Głaz for this suggestion). 32 Chapter I 4. The marker of a metaphorical statement selects, emphasizes, suppresses, and organizes features of the primary subject by applying to it statements isomorphic with the members of the secondary subject’s implicative complex. (…) 5. In the context of a particular metaphorical statement, the two subjects “interact” in the following ways: (a) the presence of the primary subject incites the hearer to select some of the secondary subject’s properties; and (b) invites him to construct a parallel implication-complex that can fit the primary subject; and (c) reciprocally induces parallel changes in the secondary subject (Black 1993: 27, 28). Black’s subjects would be Lakoff’s source and target, Goatly’s vehicle and topic, or Fauconnier’s inputs. It is important to note the fact that contrary to Lakoff’s Invariance Hypothesis, Black believes that both domains are affected by the working of metaphor. He also stresses that metaphor cannot be reduced to simile as “The literal comparison lacks the ambience and suggestiveness, and the imposed “view” of the primary subject, upon which a metaphor’s power to illuminate depends” (Black 1993: 30). This position is similar to that presented by Jackendoff – Aaron (1991) in their review of Lakoff – Turner (1989). They observe that Lakoff – Turner’s account of the poetic metaphor does not explain where the aesthetic power of metaphor comes from. 2.7. Conceptual Metaphor Theory and Discourse Analysis The studies on the intersection of CMT and discourse have flourished, as evidenced in such works as Nerlich (2003, 2005 a and b), Musolff (2004), Charteris-Black (2004) and Zinken (2002, 2004). Nerlich stresses that metaphors play not only a representational, but also a performative function. They orient their users towards possibilities for action and shape their involvement and material investment. For example, in the British media representation of Foot and Mouth Disease, the pervasive metaphors were the military metaphors, and military solutions were applied to the problem (extermination of large herds of livestock and incineration of their carcasses). Whether the actions could have been different if another mode of representation had been chosen, is impossible to ascertain. Nerlich (2005) focuses on what she calls discourse metaphors in media lan- Conceptual metaphor and its implications for discourse 33 guage and identifies their characteristics. They are strategically fuzzy, ideologically biased, have a social and cultural history, influence social and cultural frames and activate specific emotional commitme...
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This essay was uploaded on 02/24/2014 for the course LING 1100 taught by Professor Friedman during the Fall '09 term at Cornell University (Engineering School).

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