EXAM#3 ALL SLIDES - Marketing is all about \u2022 Creating exchanges \u2022 Identity \u2022 Connections \u2022 Relationships \u2022 Solving customer problems Brand

EXAM#3 ALL SLIDES - Marketing is all about u2022...

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Marketing is all about... Creating exchanges Identity Connections Relationships Solving customer problems
Brand A name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
The Role of Brands Branding Brand Extensions Financial Strength Greater Market Share Price Premium Higher Perceived Quality
Brands are the touch points to a consumer They stand for something... Brands are a promise to deliver specific benefits associated with products or services to consumers.
Your brand isn’t what you say it is… It’s what they say it is