EXAM #1 SLIDES.pdf - Social Influences Culture Culture The accumulated values knowledge beliefs customs objects and concepts of a society Sub-Culture

EXAM #1 SLIDES.pdf - Social Influences Culture Culture The...

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Social Influences: Culture Culture The accumulated values, knowledge, beliefs, customs, objects, and concepts of a society. Sub-Culture Groups of individuals whose characteristic values and behavior are similar, but also differ, from those of the surrounding culture.
Consumer Culture Enculturation Learning your own culture Acculturation Learning a new/foreign culture Theory of Reasoned Action example Reverse Acculturation Home society impacted by other cultures
Cultural Impact