Day 10 Advertising & Public Relations Exam 2

And ind and their many publics st lt objec3ves

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: tent through word of mouth, via online discussion groups, chats, and emails, w/o u3lizing trad3onal adver3sing and marke3ng methods Humorous or strange videos seem to work best for this Advertising Agencies Agencies perform many important func3ons Crea3ve – produce content, client management – working w/ client and handling accounts, media buying – purchase 3me and space for A D, research – collect and analyze data Many are star3ng to bring in a digital interac3ve component Many are globalizing Public Relations What is it? Historical Development of Public Rela3ons Trends in the Development of P R PR and Media Rela3ons PR Firms and the P R Industry What is it? Managing a company or person’s persona Do not pay...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online