Day 7 Social Media & Web 2 Exam 2s

Day 7 Social Media & Web 2 Exam 2s - Social Media...

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Social’Media’&’Web’2.0 What’is’Social’Media? “…the’use’of’technology’combined’with’ social’interac±on’to’create’or’co-create’ value”—John’Jantsch,’Duct’Tape’ Marke±ng’blog “a’shij’in’how’people’discover,’read,’and’ share’news’and’informa±on’and’ content.’It²s’a’fusion’of’sociology’and’ technology,’transforming’monologue’ (one’to’many)’into’dialog’(many’to’ many)”—Brian’Solis,’PR’professional’ and’social-media’expert “An’umbrella’term’that’deFnes’the’ various’ac±vi±es’that’integrate’ technology,’social’interac±on,’and’the’ construc±on’of’words’and’pictures.’
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This’interac?on,’and’the’manner’in’ which’informa?on’is’presented,’ depends’on’the’varied’perspec?ves’ and’‘building±’of’shared’meaning,’as’ people’share’their’stories,’and’ understandings.”—Anvil’Media,’a’ search’engine’marke?ng’Frm Theme’–’intersec?on’of’technology,’ social’interac?on’and’informa?on’ sharing Tools’for’social’media’have’existed’for’a’ while Started’from’the’ground’up’and’ challenges’TM’ social’media’–’being’created’by’people’in’ di²erent’ways’and’di²erent’forms Web’2.0’is’used’to’describe’SM Con?nues’to’be’an’ongoing’process’of’
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defning DiFerences’with’Tradi?onal’ Media Changes’±rom’one-to-many’to’many-to- many TM’at’least’±avored’O2M’event’i±’M2M’ existed’ imagine’someone’being’unhappy’w/’a’TV’ show,’the’process’i±’would’take’to’see’the’ change’ Changes’±rom’“flter,’then’publish”’to’ “publish,’then’flter”’ –’decide’what’to’say’then’publish’vs.’ publish’then’think’about’it’ Used’to’be’more’eFor]ul’to’produce’and’ distribute Agenda’se^ng’±unc?on’–’talk’about’certain’ things’–’people’flter’in±orma?on’ Cost’is’vastly’diFerent Time’and’eFort,’costs’less’eg.’blogs
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What’is’“Social”’About’Social’ Media Choice,’Conversa?on,’Cura?on,’Crea?on,’ Collabora?on Choice People’have’far’more’op?ons’-’Read’ reviews’ More’proac?ve’in’their’choices’-’Seek’
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Day 7 Social Media & Web 2 Exam 2s - Social Media...

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