ACOM340_Chapter12

Casestudies aglobalperspective becauseoftravelitonly

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Unformatted text preview: of various stakeholders Understand the emotions and fears you are dealing with Expect resistance to your message, and don’t give up Foster relationships and open communication with partners (media, emergency personnel, etc.) before, during, and after the crisis Be proactive rather than reactive Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Case Studies: A Global Perspective Because of travel, it only takes a few hours for something to become an imminent threat somewhere else Diseases, and their resistance to known drugs, are multiplying One new disease per year Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. AIDS Killed over 25 million people since 1981; 33 million now living with HIV or AIDS; death rate is 2 million people per year Challenge Related behaviors sometimes taboo, immoral, or too personal to discuss Cultural rules about behaviors vary No prevention, except behavior People will have sex, but need to have safe sex; easier said than done Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Lessons Listen and learn Know what public believes and is willing to do Vary approach Fear works, but some tune it out Communicating About Health, Third Edit...
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This document was uploaded on 02/24/2014 for the course ACOM 340 at SUNY Albany.

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