ACOM340_Chapter12

Crisiscommunication approachtoprovideinformation

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Unformatted text preview: ly concerned Working with people who are appropriately concerned (genuinely endangered and rightly upset) Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Crisis communication Approach to provide information that allows an individual, stakeholders, or a community to make the best possible decisions about well­being, under nearly impossible time constraints, while accepting the imperfect nature of their choices Unexpected high levels of threats Aroused and stressed population and media looking for breaking news stories Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Managing Perceptions People tend to perceive risks to be greater than they really are Example: being attacked by a shark They also have optimistic biases or illusions of invulnerability with other issues that are more threatening risks Examples: thinking we are too young for skin cancer, or smoking Communicating About Health, Third Edition, du Pré Copyright © 2010 by Oxford University Press, Inc. Consumers see things differently Mem...
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This document was uploaded on 02/24/2014 for the course ACOM 340 at SUNY Albany.

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